Diana Sabino - Resume

DR. DIANA SABINO

dsabino@me.com | www.linkedin.com/in/dianasabino/

North Kingstown, RI

PROFESSIONAL SUMMARY

Experienced and accomplished executive in the higher education sector with a proven record of building high-performing teams, producing innovative, data-driven strategic plans that advance the college's mission, and fostering a systems-thinking perspective to dynamically problem solve and operate with integrity to best serve students and community. Exhibits strong digital and technical relevance and fiscal accountability. Acknowledged throughout career as an intuitive and insightful leader who is fully prepared and poised to succeed in driving innovative transformation through integration and technological enhancements.

EDUCATION

2019 Capella University, Doctorate of Education / EdD., Educational Leadership and Management

Dissertation An Evaluation of an Alumni Relations Program

2017 Capella University, Post-Master Certificate, Leadership and Accountability

2011 Full Sail University, Master of Science, Internet Marketing

2004 University of Massachusetts Dartmouth, Bachelor of Art, English: Writing Communications

Minor in Business Administration

Bristol Community College, Courses in Graphic and Web Design

EXECUTIVE LEADERSHIP

2013 - 2019 Executive Director of Marketing and Strategic Communications

St. Petersburg College, St. Petersburg, FL

St. Petersburg College (SPC) is a multi-campus state college located in Pinellas County, Florida. SPC is a four-year public institution with seven learning sites throughout the county and serves more than 57,000 students each year (44,000 credit and 13,000 non-credit). SPC offers 22 baccalaureate degrees, 39 associate degrees, 2 workforce diplomas and 54 workforce certificates. Nearly 72 percent of SPC students attend school part-time. SPC is accredited by the Southern Association of Colleges and Schools.

Key Responsibilities

The Executive Director of Marketing and Strategic Communications was directly accountable for the creation, development and oversight of the College's marketing, advertising, and public relations strategies to ensure the College's community, regional, and national presence. Also responsible for ensuring that the College was in the forefront of internal and external communication strategies and quantifying and communicating outcomes across multiple platforms. Also included serving at the College's main Public Information Officer (PIO) and responsible for all emergency management communications.

Major Accomplishments

Strengthened productivity and provided strategic direction through the reorganization of 40+ employees in marketing, communications, technology, design, print production, recruitment, and pre-admissions advising.

Conceptualized and established a Pre-Admissions team and developed and implemented a 90-day inquiry to application triggered lifecycle communications process into Salesforce Customer and Relationship Management (CRM) software that increased inquiries by 50% and improved conversion to application by 27% while gaining recognition from community colleges across the nation.

Provided oversight to improve student experience through several new strategic projects such as launching a new college website, student portal, new application, and creating alumni association engagement by streamlining processes, integrating technology, enhancing staff workflow, and ensuring staff professional development.

Executed a plan and delivered support and training to faculty in the creation of a content contributor model that boosted social public relations efforts and generated a 20% lift in organic website traffic.

Optimized departmental strategic execution and strengthened brand unity through launch of internal digital storefront, Marketplace, where faculty and staff could customize pre-branded templates to send directly to internal print shop, which I also oversaw, for production and budget chargeback. Marketplace obtained 672 users with 17 average daily jobs and 4,353 orders completed within the first two months.

Designed a milestone system for student progression and success by rewarding behaviors that have been proven to increase student success with social badges and point rewards. The project won the Capstone Project of the year in the first year of Leadership SPC, 2015.

Created the process plan for alumni engagement and communications, which resulted in over 628% more active and aid Alumni Association annual members in just nine months.

2012 - 2013 Director of Marketing

Argosy University EDMC, Pittsburgh, PA

Key Responsibilities

Oversee marketing and advertising initiatives for 19 campuses across the United States. Work closely with various external agencies in project planning and data analysis to forecast budget and performance trends.

Major Accomplishments

Implementation of cross selling comparisons which grew inquiries and conversions in graduate level programs by 40% after discovering commodity programs such as MBA, were converting poorly.

Event planning and turnkey community outreach for Presidents to gain recognition for graduate level programs in their local markets that includes speaker series and resume builder events.

2008 - 2012 Director of Marketing and Communications

Southwest Florida College and the Institute of Interior Design, Fort Myers, FL

Key Responsibilities

Oversee, direct, and implement workflow of marketing and communications staff. Track and monitor budget spend, employee performance, and marketing outcomes. Conceptualize campaigns that correlate and tie into the common brand message.

Develop new initiatives in the realm or New Media and Web 3.0. Ensure vendor performance and manage and direct vendor lead flow in correlation to their conversions. Develop new arenas for brand marketing, graduate and employer
outreach, and social media capabilities. Act as the liaison to support all departments at various campuses and to obtain content for publication.

Major Accomplishments

Shifted marketing strategy to focus on quality inquiry generation rather than volume-based approach which saved the College $2.2 million and produced higher conversions which resulted in 528 starts over plan in the fiscal year.

Developed term-based enrollment campaigns and drip-marketing strategies for prior student, new student, and current student persistence and retention efforts that leveraged email marketing, text messaging, pop-ups, and personalized URLS and increased open rates from 17% to 25% term over term.

Created lead nurturing campaigns focused on prospect profiling to deliver compelling messages throughout the lifecycle of an inquiry generated a 20% lift in conversion.

Asked to consult for the marketing team of Oklahoma Health Academy and Platt College to improve their strategies in organic and paid digital marketing and launch their social media. Presented to the academic chairs and deans on the value of blogging to generate search engine optimization, and user generated content.

2008 Director of Marketing and Development

Charlotte County Family YMCA, Port Charlotte, FL

Key Responsibilities

Worked on the website, email marketing and event planning. Wrote a weekly column in the local daily paper, wrote press releases. Designed all the invitations, print material and advertisements tor various publications. Conducted data analysis and ensured data integrity.

KEY SKILLS

• Strategic Planning

• Project Management

• Budgeting / Contracts

• Leadership Development

• Board Presentation

• Event Planning

• Public Relations / Social Media

• Digital User Experience

• CRM/CMS Implementation

• Drip Marketing

LEADERSHIP / AFFILIATIONS